Then again, I know you’re thinking over $300 or so a year is still a lot. Those slots are sold in “seasons” and run $79 per three month “season,” which is still a hell of a lot cheaper than even the cheap seats at the Hollywood Bowl. The other thing that’s sold separately is the seasonal programming the Oda system provides access to. #Oda speaker fullThe full system comes with two wooden speakers and an amp that the company has dubbed “the lighthouse.” Angelenos, it’s like someone took the experience of In Sheep’s Clothing and gently set it down directly into your home (whiskey sold separately). For comparison’s sake, Google’s oversized Google Max speaker begins at $299, a single unit. Yes, that’s a lot of money, but then again, most professional-style speaker sets cost in this price range and have none of the aesthetic appeal these sleek, wooden boxes boast. That price is good for only the first 1,000 units sold, then it bumps up to the standard cost. They are beautiful, and probably the best speakers most of us will ever hear sound on, but they cost a pretty penny at $399 - $299 during this special launch phase beginning today, October 6. Saskia Thomsonįirst things first: In order to access the live programming Oda has enlisted, you have to cop the speakers. Utilizing pre-existing home recording setups, and stepping in when equipment is needed, Oda also helps empower elder musicians, who might not be drawn to learning the tech required to pull off a livestream. Though they’ve been working on their speakers for the past four years, the core component of the company is actually the programming, and the freedom it gives artists to play something live for fans, from the comfort of their own home. Founded back in 2016 by Nick Dangerfield (who, along with his team at Planeta, helped adapt the David Bowie Is mobile app that recreates the museum exhibit devoted to the icon) and sound artist Perry Brandston of Sound Concern, a social and sound company situated at the intersection of art, science, and party culture. Oda was built to help rectify some of the disparities in the existing touring framework, and though it was conceived of prior to the onset of COVID-19, the company has only become more relevant given the impact of the pandemic. But everyone who pays attention in this industry even a little bit knows that the financial situation for the majority of working musicians is precarious at best, even before a pandemic got involved. Certainly, that’s not always the case, and if anything could make tour suddenly seem desirable, it’s months spent in quarantine. After spending almost ten years interviewing musicians, both the very famous and not as well-known, it’s depressing to hear over and over again what a toll touring can take on mental and physical health, relationships, and overall well-being. In an era of iPhone ubiquity, Instagram story sing-alongs and hour-long Youtube concert rips, this kind of unrepeatability is rare, and to plenty of listeners, inherently valuable in that rarity.Īside from the leaps and bounds we’ve made in tech over the last two decades, the experience of earning a living as a musician - and therefore, touring - has become increasingly untenable. Tapping into all three of those things is a new live music company called Oda that, at first glance, simply looks like a pair of gorgeous, bespoke speakers - but in reality, represents access to a whole slew of live programming that’s only available via the wooden boxes themselves. In a year marked by a sudden, unexpected absence of live music, one of the only perks for despondent fans stuck indoors is the recent influx of solutions driven by technology, creativity, and an inexhaustible sense of community that has always made music fandom feel so special.
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